In 2014, Wairoa District Council embarked on a district-wide project to create a visual identity for the district. Residents, ex-patriates, schools, businesses and community groups were invited to contribute to the project, providing an opportunity to strengthen and unite the community whilst creating tangible ‘tools’ to reflect the special and unique character and to celebrate and promote the district strongly and consistently locally, regionally and internationally.
The project comprised three stages.
Stage One: Kohia ngā whakaaro (gathering your thoughts)Stage one captured the thoughts and feelings of the community, about the things that define our district as a place to live, work, play and visit. Schools, community groups, businesses and local artists took part in a three-day Community Expo, and a questionnaire was sent to all households in the district as well as being distributed around the region.
Stage Two: Creative DevelopmentThe second stage took the key findings of Stage One to develop a ‘toolbox' of materials, including a specially-designed ‘Te Wairoa’ font, a specific colour palette and imagery guidelines. This Guide, together with the other elements of the Community Identity Kete, provides tools, concepts and examples of how our Te Wairoa identity can be implemented to create clear, consistent and authentic communications for the district.
Stage Three: Implementation StageThis is the final stage of the Visual Identity Project and this stage will be on-going. Signage, promotional materials, tourism brochures, building colours and landscaping features will reflect the identity strongly and consistently across the district.
Background Texture: Te Wairoa 'WAI', by Chantze Rohe
For more information please contact the Wairoa District Council.
+64 6 838 7309