Visual Identity ProjectTe Wairoa - Ataata Ipukarea

Following an extensive community consultation exercise in March 2015, which engaged school students, community clubs and organisations, youth groups, business owners and managers, local artists and a large number of residents the Te Wairoa Visual Identity was developed.

The identity provides an opportunity to showcase and celebrate Te Wairoa as a district, at the same time strengthening and uniting the community.

Please have a look at the gallery below for some examples of how the visual identity can be used.

The Background

In 2014, Wairoa District Council embarked on a district-wide project to create a visual identity for the district. Residents, ex-patriates, schools, businesses and community groups were invited to contribute to the project, providing an opportunity to strengthen and unite the community whilst creating tangible ‘tools’ to reflect the special and unique character and to celebrate and promote the district strongly and consistently locally, regionally and internationally.

The project comprised three stages.

• Stage One: Kohia ngā whakaaro (gathering your thoughts)

  Stage one captured the thoughts and feelings of the community, about the things that define our district as a place to live, work, play and visit. Schools, community groups, businesses and local artists took part in a three-day Community Expo, and a questionnaire was sent to all households in the district as well as being distributed around the region.
  
  

• Stage Two: Creative Development

  The second stage took the key findings of Stage One to develop a ‘toolbox' of materials, including a specially-designed ‘Te Wairoa’ font, a specific colour palette and imagery guidelines. This Guide, together with the other elements of the Community Identity Kete, provides tools, concepts and examples of how our Te Wairoa identity can be implemented to create clear, consistent and authentic communications for the district.
  Upon acceptance of the Terms of Use, local business owners, sports clubs, community groups and event organisers can use this guide to play their part in consistently communicating Te Wairoa as a great place to live and a great place to visit.
  
  

• Stage Three: Implementation Stage
  

  This is the final stage of the Visual Identity Project and this stage will be on-going. Signage, promotional materials, tourism brochures, building colours and landscaping features will reflect the identity strongly and consistently across the district.
  

  Background Texture: Te Wairoa 'WAI', by Chantze Rohe