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Te Wairoa - Visual Identity Project
~ Te Wairoa - Ataata Ipukarea

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Te Wairoa - Visual Identity Project

As with many districts in New Zealand, Te Wairoa takes its name from the main river flowing through the district. The full name of our magnificent river is “Te Wairoa Hōpūpū Hōnengenenge Mātangi Rau” which means the long, bubbling, swirling, uneven waters and from the shortened designation we get the entire district named Te Wairoa.

Whether you live in Wairoa, Tuai, Māhia, Nūhaka, Frasertown, Ohuka or any other settlement in the district, our Te Wairoa identity groups us together, representing the district’s people, places, culture and history.

Our Te Wairoa identity has been created by the people of Te Wairoa for the people of Te Wairoa and their visitors, following an extensive community consultation exercise in March 2015, which engaged school students, community clubs and organisations, youth groups, business owners and managers, local artists and a large number of residents.

The identity provides an opportunity to showcase and celebrate Te Wairoa as a district, at the same time strengthening and uniting the community.

Please have a look at the gallery below for some examples of how the visual identity can be used.

Mahia Billboard Morere Billboard Freedom Camping Signage for Mahia Place names on Canvas New Visual Identity Toilet Signs

Have a look here for more information about the Visual Identity Project.


For more information please contact the Wairoa District Council.

+64 6 838 7309

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While every endeavour has been taken by the Wairoa District Council to ensure that the information on this website is accurate and up to date, Wairoa District Council shall not be liable for any loss suffered through the use, directly or indirectly, of information on this website. Information contained has been assembled in good faith. Some of the information available in this site is from the New Zealand Public domain and supplied by relevant government agencies. Wairoa District Council cannot accept any liability for its accuracy or content. Portions of the Wairoa District Council information and material on this site, including data, pages, documents, online graphics and images are protected by copyright, unless specifically notified to the contrary. Externally sourced information or material is copyright to the respective provider.

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